Target Audience - Hipster

After observing ASOS's fashion style and the trending colours, it has very strong character. Instead of formal and neat, most of the time, ASOS target audience appeared to be bold and daring, adventurous in choice of colour, texture and material. They reflect the hipster behaviour of being different.

Then I did some research on the "Hipster" fashion attitude and behaviour. The style and personality of hipster. I found these resources online:


The Evolution of the Hipster from 2000 - 2009

Hipster Fashion Cycle:

The 2 info diagram above helps me to see the pattern in the Hipster culture. I decided to use the different stages of Hipster fashion cycle to represent the level of Blend in the app. The strongest contrast mixture of content will be the Outsider who felt bored with the conservative fashion and wants to break away from the norm. 

In the Fashion Blender app, user can set their adventure level to allow the dynamic data management system suggest to them the outfit mixture.