The Big Idea [ Fashion Blender ]

The Mobile App will serve as a remix platform for the fashion lovers to break apart street style fashion items around them and recreate style from there. This app is location aware. With the statistic of users collection of items at different locations, the recommendation of style will be prioritize depends on the statistic collected. Since ASOS product position aim at UNISEX level, the possibilities of mixture and blending to recreate style will enable more fashion possibilities for both male and female audience. The recommendation system allows personalized setting to create variety of inspiration. User can also set the blending modes provided in the app for customized recommendation content. Every style found will be labelled with product info and
price to allow a easy online purchase for the consumer.