UI Design Concept

Because ASOS product has variety of colour, print, patterns and fabric texture, the app ui design that display such dynamic fashion photo will have to be simple and easy to recognise. 

The hipster style of black and white (grey), design treatment with minimal lines and shapes give a trendy yet clean environment for the target audience to browse through their fashion inspiration easily.
Below is one of the sample hipster graphic style guide board I found online.

Hipster graphic style reference

My app design - colour palette and testing with ASOS fashion item side-by-side